Profitable Sports Brand with B2B and European Expansion Opportunities

Company history/background

This well-performing e-commerce business, active in the Netherlands and Belgium, offers high-quality sports products through established sales channels. The company is profitable and stable, with proven revenue growth and a strong online presence.

Company activities

The company focuses on selling premium sports products via a multi-channel strategy. The core activities include:

E-commerce Sales:
Sales through leading platforms such as Bol.com and Decathlon, with a focus on a bestselling product that enjoys high customer satisfaction.

Digital Marketing:
Active in email marketing, social media advertising, and partnerships with a local marketing agency for SEO, SEA, CRO, and campaign management.

Customer Service:
Professional first-line support, outsourced to an external party.

Social Media:
External management of social channels to boost brand awareness and customer engagement.

Logistics:
Efficient fulfillment and distribution with a solid infrastructure for scalability into European markets.

The organization combines innovative digital strategies with operational efficiency, focusing on growth and customer satisfaction.

Unique selling points

The company’s distinguishing factor lies in a combination of strong product quality, market positioning, and growth potential. The key differentiators are:

1. Unique Products with High Customer Satisfaction

   • Premium sports products that meet customer needs in the Netherlands and Belgium.
   • Bestselling products with proven success and broad appeal.

2. Multi-Channel Sales Strategy

   • Presence on prominent platforms such as Bol.com and Decathlon, ensuring strong visibility and reliable distribution.

3. Flexibility and Scalability

   • An efficient organization with a flexible operational model, allowing the company to adapt easily to changes or expansions.
   • Directly terminable external contracts (including the business premises) offer freedom for new owners.

4. Strong Customer Base

Other

Organization and Facilities

Business Premises:
Located in a flexible, 600m² leased facility with a direct termination option.

Personnel:
3 permanent employees and 2 interns support daily operations.

Outsourcing:

• Customer Service: External (30 hours per month).
• Social Media: External management (60 hours per month).
• Digital Marketing: Outsourced to a local agency (SEO, SEA, CRO, email).

Flexibility:
All external partnerships and the lease agreement are immediately terminable upon acquisition.

The organization is efficient and flexible, ready for a seamless transition.

Photos